You may also find our analysis about the
costs of "lead generation" work on
a per job basis to be of interest, including market reach through
We were the exclusive sponsor of the
CoreNet Global 2004 Economic Development Leadership and Accomplishment
Awards, as in fall 2003. (Not in 2005 or subsequently)
presented the awards before a general session of 3000+ attendees at the CoreNet Global Summits in
Atlanta and Chicago. Winners were also featured in the May
issue of Corporate Real Estate Leader magazine and on this website and CoreNet's website.
reciprocal links and
Are you on our "long lists" already? Try our
If you want to add a button or banner link to our website,
you can find the images through the above. Contact us if a custom
"landing page" or "deep links" may be appropriate to highlight the content
most likely to be of interest to your contacts.
reply to the
free GUIDE Network Survey about your area, which can also be
published to highlight your area in the
regional tables of contacts, if you wish. This is a very basic
tool to help us maintain timely knowledge of many areas so that we can be
more responsive to investors when they seek our assistance for referrals.
Based on prior experience of more than a decade in this
Bio), and our preparatory work in recent years, we expect to contact top
executives at hundreds of companies per month about their specific
investment interests, and provide very well-qualified referrals to the
participants who can potentially help them with their plans.
If you would like to participate in any of our various
services, but can't move quickly because of budget constraints, approval
processes, or other reasons, please talk to us and we can probably find a
suitable way forward together within such constraints.
See Display if
the full width of this page does not appear in your browser.
Download a 2 page article (Adobe PDF) with graphics summarizing what we do.
Note the various inexpensive new services we offer to highlight
These complement our
Profiles, which are annual work to maintain and openly share timely
knowledge summarizing what differentiates an area, including links to
details about topics such as those which can be highlighted separately as
| Welcome. We understand the challenges you
- The "Welcome" page (above link) also provides an introductory overview of the various services
we offer, how to
participate, and illustrative budget planning or cost considerations,
given the typical resource constraints facing area representatives.
- The section on "Contacts"
and active participants already includes website links for many area representatives
professional service providers worldwide, and will highlight active
participants in our services (GUIDE Area Profile, SICR, etc.) to share
additional local knowledge and call attention to the benefits of such
areas for investors.
- Links to the information about areas are also available
at the bottom of many pages for convenience, as well as on the special "For
Executives" and "Professionals" pages. The regional lists
of area representatives can also be reached through the "Maps"
button in the header, above right.
- For example, follow these links to examples of GUIDE
Area Profiles, and note that they also have maps linked to the Profiles
for convenience, as well as the ability to highlight multiple sources of
support in an area :
One of the benefits of the GUIDE Area Profile, from the
perspective of top executives and their advisors, is to provide a
consistent "front end" through which they can quickly find and browse
through basic information scattered across many inconsistent websites,
including who to contact, what they can do to assist executives, and what
has happened in the area recently. You can try this by browsing the
lists for any region of the world yourself, keeping in mind that this is
still a new service.
This makes such timely local knowledge readily available
"at the point of sale", when they are looking for it, while also making it
easy to browse through areas which they might never have investigated
otherwise. In effect, one role of the Area Profile is to arouse
interest in the area's website by summarizing what one may discover
through research and local contacts, but it also makes it easy to skip the
websites and make direct contact.
The Profiles can also link directly to presentations of
typical interest, when available, such as information about available
properties, labor market issues, etc. to elaborate upon the basic summary
- even if such details are available through the website of a different
local partner in the area. Even though each area may offer such
information in a different place or format, we can link to such topics of
common interest in a consistent way.
A linked Biographic Profile describing the key contacts
in the area can also help to facilitate introductions and highlight prior
work on major projects.
|How introductions to participating executives
Although the content of this website is
extensive, please keep in mind that the focus of this business is to develop
personal relationships among the executives who are responsible for major
investment projects, as well as the professional service providers and area
representatives who can help them. The website just provides many
resources directly for their convenience. It is not intended to be a
"do it yourself" location selection tool.
There is a special "For
Executives" page to simplify access by executives to the website content
which we believe will be of most interest to them. This is, in effect,
an alternate home page for their benefit, and will continue to evolve
according to feedback about what they find to be most useful.
For example, we are compiling lists of major companies in
areas around the world, so that it is easy to see at a glance which major
firms are clustered in an area, and cross-reference such information to
their websites as well as the Profiles and websites of local area
representatives. We are unaware of any other source for such
information, so it will be somewhat difficult to compile such details.
We hope that area representatives will share such knowledge about their own
areas to make it easier to provide a good picture of the major companies
they serve. For example, this is one of the topics of interest in our
GUIDE Area Profile work.
We are also organizing a new feature to list major
properties, through which area representatives, property owners, or brokers
can provide a very simple "point of sale" description and links to details
so that it is easy for executives to browse through major properties in any
participating areas, and then directly contact the organizations involved if
interested. This will cross-reference to the GUIDE Area Profiles, when
We have also organized
development magazines by region and
by topic for
their convenience, as well as
articles by leading consultants, with links to Profiles of their firms
and the consultants.
There is also a simple "Professionals"
page (and an alternate
page with more highlights and explanations) for use by professional
advisors such as location consultants and other types of service providers
section explains the independent referral process we follow,
as well as other services for active project leads to be "recycled"
for the benefit of active
participants, and a new way to handle major project rumors.
The Projects section will provide
non-confidential information in the future about both active enquiries and
Note that corporate executive feedback about the
handling of their projects, or their information needs in general, may
highlighted in the Special Interest section
or the sharing of "lessons
learned" and "proven solutions".
These sections will develop over time as such feedback is received.
The News section provides a
chronology about the development of this company, including any press
releases or other announcements.
There may also be selective content about
The Market for global direct
investment projects in general, such a information we receive about major
project announcements which may be of interest to executives. It is
not our intention, however, to compile a record of all such announcements.
|Available to download
- Please reply to the
GUIDE Network Survey, which consists of a few basic
questions which can be answered quickly and easily by e-mail.
- There is also a longer version of the
GUIDE Network Survey
(free), which is an Adobe PDF file covering the same basic topics, which
may be helpful if more explanation is needed about what we are seeking.
|Two distinct services -
- SICR addresses the challenges of proactively reaching major
investors by developing support relationships on an independent basis, and
then "pulling" in appropriate introductions based on better
sharing of local knowledge, instead of "pushing" one location.
It is how we take knowledge, such as what we organize through the GUIDE
services, "to market".
- GUIDE is a group of response-oriented services to organize and share better
local market knowledge with investors in a consistent and comparable way
which parallels the typical location selection decision process
- Although there is a "data" dimension to location
decisions, the key need isn't statistical data, but rather better local
knowledge to make sense out of choices on the basis of reliable facts
- GUIDE also addresses the "experience" dimension
more reliably by documenting a representative sample of actual investor
experiences in an area in an independent and very consistent way, so that
such experiences can be compared
Investment necessary to participate
- SICR isn't cheap, but should deliver high value
through very well qualified introductions to the right executives at the
right time for major investment project decisions which appear to be a
viable match with the advantages of the participating location based upon
the available knowledge about both sides. It is, in effect, an
investment in the capacity of this business to develop and maintain such
corporate relationships and find more projects.
- SICR is intended to be economical, however, by
comparison to the direct cost of an investment promotion professional and
the necessary costs to support such exclusive work, because the cost is
effectively being shared among several participants. For example,
such costs are also shared by our fee arrangements with participating
professional service providers.
- Participation in the GUIDE Network is free in
exchange for periodic updates of very basic facts through the
GUIDE Network Survey
GUIDE Area Profile cost reflects the time
required to maintain a close working relationship and better knowledge of
the area, rather than just data to be published in promotional materials
or a website, or to be used for a single enquiry. The cost is not
just for the additional web pages involved.
- For those areas which want to
available properties, please refer to the section about
adding such listings.
Up to ten relevant listings are included free with the GUIDE Area Profile
service, or otherwise there is a small charge to cover our costs for the
work involved in such listings.
- The GUIDE Area Reports and Experience Reports
involve independent research work by leading professionals, but are
standardized to minimize the higher costs of such work. They require
custom proposals since the amount of work involved may vary significantly
between areas, unlike the GUIDE Area Profile work, which is a fixed price.
Contact us for details.
|Examples : GUIDE Area
Profile and GUIDE Service Profile
See also : major
|Differentiation : Not to be confused with ...
- There are many types of services in the global
marketplace to support area representatives, as shown by the listings in
the section on Participants and examples of contacts.
- Please don't confuse GDI Solutions with other
services, such as those offering traditional "lead generation" services,
public relations, the sharing of extensive databases about business
location factors, or the publishing and advertising services.
- We're unaware of any comparable business in this
profession. If you ever find one, please let us know !
- We actually introduce leading professional
services which you might assume to be competitors, since we have no desire
to invest in the duplication of capable existing services. We profit
by introducing well-qualified contacts to each other.
In particular ...
- During introductory conversations with area
representatives in recent months, contacts have repeatedly tried to
"pigeonhole" this service as being analogous to other service providers
who they have met before, such as ACN (now known as bizsitesDATA.com), WEDA,
NAM's Site Selection Network, location consultants,
"lead generators", PR firms, telemarketers, etc.
- As the section on
Participants and other contacts should now make clear, we are not in
the same business, despite some overlap for some aspects of our work.
Indeed, where there are potential synergies in our work, we may even
collaborate informally, or retain their services to support our own
|Why is participation valuable to area
- There is an overview in the "Welcome" section
- Consider the potential impact of inexpensive
services to highlight what is available in the area, such as the
following, easily found through
regional tables of contacts in a consistent manner for anyplace in
- A more detailed explanation illustrates the
proposition, with related examples to
illustrate service pricing
for the sake of general budget planning and consideration of the value.
For more specific proposals,
contact us directly.
- Consider the impact of each successful investment
project which may be identified through a process such as SICR
- Consider how much it costs for all the marketing
activities combined relative to each such "project win"
- Consider excluding projects which were not really
competitive "wins" requiring investment attraction efforts (i.e., pretty
much a foregone conclusion, without the need to invest resources and
promotional work to try to identify, reach, and persuade the responsible
executives, even if the project may have required considerable hard work
and support before it was "won").
- These are just a few of many reasons. The
potential value should be self-evident. The shared challenge is to
create a service which can deliver high value for all participants through
many close working relationships and better sharing of valuable knowledge
in this marketplace - not just databases.
|Whether to participate
- We're not in the arm-twisting business, trying to
cajole every area representative to actively participate in this service,
and pay us high fees without getting high value for their areas.
That is a pretty obvious recipe for business failure.
- Frankly, there are some areas which simply should
not do more than the free or more inexpensive services to help us keep our records up to date,
in case we ever run across a project enquiry which may be relevant to
their areas. Neither one of us should invest a lot of time and
resources trying to develop a much closer working relationship. We
should just maintain friendly contact, as we already do with many
organizations through participation in events and other professional
- We want you to be happy with the working
relationship for many years by demonstrably delivering high value for your
economic development objectives by helping you to meet executives who may
have a strong interest in investment in your areas, and by sharing better
local market knowledge among potential investors to help guide their
- We hope that will prove to be of interest.
|Cooperative marketing to leverage
- As GDI Solutions develops, the business plan
involves very significant marketing investments to make more investors
aware of these services every year, thereby rapidly expanding the base of
corporate relationships and projects supported.
- For those organizations which invest in
significant advertising programs for their own purposes, such as to raise
the market visibility and image of the areas which they represent, or to
promote specific capabilities to target markets, there may well be good
opportunities to work together to develop even more effective promotional
campaigns together in cooperation with leading advertising and PR firms
and media channels.
|Scope of services
- Once again, for clarity, it is not our intention
to compete with existing professional service providers in the
marketplace. Our role is to more efficiently introduce good services
to the people who need to find them.
- We try to develop a very strong base of market
knowledge and many close working relationships and other contacts in order
to make well-informed introductions to the people and information sources
which can help investors to succeed with their projects.
- Although that should result in extremely
well-qualified introductions according to investor interests, we are not
in the "lead generation" business as representatives pushing the interests
of any single professional service or location. Our role is to
efficiently "pull" in valuable contacts and knowledge.
|Not just for investment attraction -
relevant to business
growth and retention programs, too
- We fully appreciate that investment attraction is
only one aspect of economic development, and that there are many other
priorities, including effective programs to enhance the economic impact of
existing business investments in an area.
- The GUIDE Experience report services in
particular are intended to provide an independent professional process to
gather and share useful (but non-confidential) knowledge about the
practical experiences of existing investors in an area.
- Although very useful to potential investors, that
process can obviously also be used to enhance knowledge of the support
which existing investors need within the area, and to identify
opportunities for business growth. The process can also share "best
practice" knowledge of local business development and retention programs
in comparable areas.