Contact us directly
to discuss your marketing plans, and what we can do
for you in 2006. TEL 847-304-4655. Please also respond to our
Area Survey by e-mail. See how
to request a relevant directory listing
business plan is to develop independent working relationships with
networks of executives, professional advisors, and communities through a
for corporate relationship development and independent project referrals.
You may also find our analysis about the
costs of "lead generation" work on
a per job basis to be of interest, including market reach through
This business was developed by Bruce Donnelly (biographic
profile) after experience at regional investment attraction work across
North America and the sale
of site selection consulting projects for PricewaterhouseCoopers.
The gist of the plan is to develop a team of professionals
who can provide well-qualified project referrals as an ongoing service for
You may find our
analysis of investment project trends by state to be of interest.
Our focus : reaching top executives and professional advisors
How will executives and
their advisors find out about the
benefits of your area for their purposes, unless they are already searching
for information about your specific community? We make it much easier
for them to quickly discover the benefits of your area, and we also offer very
well-qualified personal referrals according to their interests.
We can help you to attract growing companies to your area.
The website complements our personal relationship development work to find
and refer projects. Instead of just being listed in a simple directory
of economic development websites, the executive summary content that we
share about an area by working together helps executives and their advisors
to discover at a glance why your area may be relevant to their
project plans, and then call you or visit your website or other resources to
explore their interests..
Experience : 15 years supporting investment projects in the Americas,
Europe, and Asia
- Investment promotion for a leading regional
development agency and county
- North American sales for PricewaterhouseCoopers'
global location consultants
- Met with over 1000 executives about project
plans after contact with thousands
- Set up Deloitte & Touche consulting practice during
hyperinflation in Brazil
- US Foreign Service Officer (diplomat) and an MBA in
- Phil : B2B technology partnering events - medical
devices, biotech, etc.
Market Reach - aside from our personal contact work
among executives in North America and Europe, general marketing work
attracts many website visitors. After promoting this website for only
two years, visits were up 150% from 200,000 in 2004 to a 500,000 per year
pace in 2006.
Graphics : daily
visits, monthly visits,
and regional interests.
Our response-oriented GUIDE services to help promote
areas have been designed to be performed quickly at a cost between $500
and $5000 per year.
Contact us directly
to discuss how we can support your marketing interests very
There are also some larger
options, such as to visit and report on the area with one or more site
selection consultants to share professional insights into the area as a
business location, but most of our marketing work costs less per year
than one magazine ad.
The typical cost of our proactive shared marketing
service (SICR) to personally reach executives at companies of common
interest is between $1000 and $10,000 per month.
We can also perform larger custom marketing services, depending on
the scope of the work and the expected time and difficulty to develop
well-qualified prospects for one area.
Proactive corporate contact work on behalf of one area to
reach and qualify the interests of top executives at targeted companies
obviously costs more than our
response-oriented GUIDE work or shared services because it takes far more
time and resources to do such work effectively. Such custom marketing
projects cost just a fraction of the total cost per year of a
well-qualified marketing professional who can develop good project
Our ability to help executives with their
interests anywhere in the world can also help to open doors to new
relationships of future value, even if they aren't interested in your area
for their current plans.
In other words, whenever they need help with future plans,
we can readily assist them, unlike the traditional short-term telemarketing
or direct mail projects which try to attract their interest at one time for
one introductory meeting, but offer no other value to them. Our
ability to help them anywhere at any time can open the door to valuable
|How much is a
really good project referral worth to you?
What does it really cost you to develop well-qualified prospects on an
We are confident that, by working together, we can drive down your "cost of
sales" while helping executives and their advisors to quickly identify very
relevant solutions for their needs. Our goal is to reduce the cost of
well-qualified "lead generation" work per new job actually created. It
takes time and resources to attract and win new projects, but this business
was designed from the start to be a very cost-efficient source of good
find and refer projects as an independent, non-exclusive service.
are not publishers selling advertising space or directory listings, or
distributing poorly qualified "leads" from any reader enquiry to every
current advertiser which might be potentially relevant. That is not
our business model.
We selectively publish useful GUIDE
executive summary content about areas in a way designed for quick reference
through new search technology. This
helps the users of our services to find what they are seeking, with or
without our direct help, and supports the effectiveness of our
personal referral work and development of corporate relationships.
If you want to add a button or banner link to our website,
you can find the images through the above. Contact us if a custom
"landing page" or "deep links" may be appropriate to highlight the content
most likely to be of interest to your contacts.
For example, if you
participate in our
GUIDE Area Profile service, that can serve as a landing page about your
area, with easy
links to other resources of potential interest to your visitors.
|We know of no
comparable service in the world.
thanked us for making it so easy to quickly find the information and
contacts they need, anywhere in the world. That builds executive
relationships and referral networks.
With your participation, we can grow even more
efficient networks of relationships as a source of well-qualified referrals which can complement
your own direct promotional efforts.
It's not just a directory of websites
How can you efficiently attract the interest of executives
who may not yet recognize your area's relevance and capabilities to meet
their needs as they grow in a new location?
If they already knew
your area was of interest, they could already find you as shown by a
quick search. Our work helps executives to recognize when an area is
potentially relevant to their interests even though they may have overlooked
it as an option otherwise.
Instead of screening out areas, we make it easier to
discover potentially relevant ones.
Try the Google
site search feature or Contacts
button available on every page of this website (upper right), or the
Invest USA and other directories
by global regions, states, and professional specialties. If your
organization isn't already listed, please let us know.
Then, try searching for any area we have highlighted
through an Area Profile, Survey, Ad Recall, and other more detailed content,
such as Fayetteville. If you search for any of the content of these
executive summary presentations, you should find them very easily.
In other words, all the content becomes an easy search
path to find relevant locations - without even looking at the relevant
directories in which they are also highlighted.
Unlike a general web search, this makes it easy for
executives and their advisors to find out about the benefits of places which
may be unfamiliar, or for which they had not been seeking information
directly. After all, if they were already looking directly for your
organization, they don't need our directories at all. The directories
are convenient mainly for quick reference, whether already searching for one
organization or other relevant ones.
For example, they may be looking for site selection
consultants, but can also find you.
By sharing better knowledge of your capabilities through
this site, it will be even faster and easier for executives and their
professional advisors to find you through this niche market channel whenever
your services may be relevant to their plans.
Contact us to discuss your marketing interests
We offer three economical ways - as
summarized belowt -
for economic development professionals to test the value of our work as a
source of very well-qualified and relevant referrals as executives and their
advisors research potential business locations.
There are larger things we can do to proactively support
investment promotion interests, but these demonstrate the response-oriented
side of our work through website content.
- Host a Professional Site Selection Tour
familiarization visit with one or more site selection consultants and
share their perceptions of the area through a GUIDE Area Report on this
website and the selective
- Highlight your area through a GUIDE Area Profile, which can be found by
visitors (and search engines) in many ways, including related
GUIDE content on topics of frequent interest to investors
- We also include a GUIDE Biographic Profile for the
key point of contact, which highlights professional experience and
- We can highlight such things as :
- listings of available sites and buildings
- recent investment announcements in the area
- testimonials from existing investors
- available reports (labor market analysis, cost
- tax and incentives considerations
- professional service providers with experience in the
- who to contact for various interests
- Area Profiles are highlighted at the top of both our
regional and state directories.
- Publish a GUIDE Area Survey as an executive summary
of your area
- Download a
PDF copy of the Survey
to reply by e-mail
- The Survey succinctly introduces an area, as during
"long list" selection
- The Area Profile has links to more details, such as for
"short list" issues
- Both are designed for search engines to easily find such
- Both provide contact details for quick response to any
Summary of website statistics analysis
our economic development contacts have requested website statistics since
they may receive some data from publishers as they promote advertising sales
(not our business model).
- 320,000+ visits in 2005 - up 60% from
201,982 in 2004
- In 2006 we expect over 400,000 visits - more than
some leading magazines.
- The current pace is 500,000 /year.
See the daily website visit
- Thousands of visits per month are driven by Google
and other search engines
- We can provide many relevant search paths to
find out about your area.
Note that we contact executives personally about their interests.
We don't just wait
for them to find our website and contact us, or use the website to find what they
want. Our response-oriented website work complements our proactive
marketing work. Referring well-qualified projects to relevant contacts
is the main focus of our work.
for business location searches through search engines
As the website
statistics reflect, our website was designed with search engine optimization
in mind so that it would be very easy for users to go directly to relevant
directories, Area or Service Profiles, Surveys, and other content that would
help them with their project plans. The website is basically a
"response oriented" distribution channel, but we also offer proactive
marketing services to research and reach targeted companies.
Given the statistics at left, there typically may be 1000 visits per month
or more to very relevant pages where your area is highlighted so that users can
quickly and easily learn about the benefits of your area and contact you directly or link to your website.
They don't need to ask us for help, but we also make it very easy to do so,
and can therefore also offer suggestions personally even if their initial
enquiry was not about your area.
Over a year, that amounts to 12,000 visits by users who
have clearly shown interest in the specific pages where you are highlighted
(as opposed to just general visits to the website). Not every visitor
to our website will be interested in your region or area at the time, as the
distribution analysis of their
regional interests demonstrates.
In other words, the approximately 500,000 website visitors
we now attract per year are less important than the fact that the pages which
are most relevant to your own interests may reach thousands of
visitors who could be very serious prospects for your purposes.
We think you will agree that it doesn't take many well-qualified prospects
per year to justify the small investment in participation in these GUIDE
services to highlight your area. We highlight participating areas in a
variety of ways so that it is easy to find them when relevant to a search.
|If you are
not yet convinced of the potential value of our work, we will also
consider serious proposals to work together to develop project referrals on a
base plus success fee basis :
$_____ base fee for the
initial work to become familiar with your area and objectives
$_____ per lead which is agreed to be worth follow-up
(specific interest in the area)
$_____ per well-qualified referral to a prospect (worth
visiting soon, active interests)
$_____ bonus per inward visit (they visit your area to
consider it within 12 months)
$_____ bonus per announced project or new job which
We will consider any motivating
combination of the above, or other serious proposals.
We have obviously invested a lot of professional time and
money to create this service, and rely on the fees we earn by
introducing executives to relevant professionals. As more areas and
service providers invest in our services, we will grow our team of
professionals as outlined in our 2006-2010
business plan as we develop a unique global structure of
for corporate relationship development and independent project referrals.
InterTech Global Alliance
Call or e-mail
Phil Eadon to discuss future InterTech event plans or
sponsorships, including the hosting of such events in your own area.
Business Introduction Service
InterTech events for professional business networking among technology
companies and R&D organizations, including governmental research programs
for technology development and commercialization, will be scheduled
periodically in sponsor cities.
Enquiries from potential sponsors of such future events are
welcome, including venues in Europe, the Americas, and Asia. There are
some very economical ways to participate.
create and promote new events, our focus is to complement existing events
by adding a B2B introduction service to schedule relevant meetings in advance of
the event. This provides more productive networking for event